Need to get started with building your personal brand?
You’re in the right place! Here you’ll find the best tools, resources and articles to help you get started.
My (indispensable) advice:
Stop self-promoting and learn how to communicate your personal brand the effective way.
Why you need to focus on your LinkedIn presence.
Books:
The Start Up of You by Reid Hoffman and Ben Casnocha
If you want to take control of your career and personal brand, it’s time to start thinking like an entrepreneur. This book was cowritten by a cofounder of LinkedIn and is a must-read to understand how and why a personal brand is essential in today’s job market.
Go Put Your Strengths To Work by Marcus Buckingham
Based on the Gallup organization’s strengths assessment, this book will show you how to find, and focus on, your strengths for a better, happier career. A total game changer!
So Good They Can’t Ignore You by Cal Newport:
For those who grew up hearing they had to follow their passion to find a career (millennial like me), this book will be refreshingly honest. Loving what you do is great, but focusing on your skills and what you bring the table is just as important.
Articles:
Read this for personal branding in a nutshell.
This will give you a bunch of great tips from Barry Feldman and Michael Hyatt on defining your personal brand.
An awesome slide share with ideas on how to make sure your content stands out from the crowd.
Podcasts:
Online Marketing Made Easy with Amy Porterfield: If you’re a consultant, author, coach or trainer and haven’t yet heard of Amy Porterfield, then shame on you. You should be following Amy Porterfield every podcast with baited breath to learn incredible insights on how to grow your business online.
Smart Passive Income with Pat Flynn: Pat’s amazing podcasts interviews successful entrepreneurs who’ve built businesses that requires minimal work. He’s all about virtual freedom and figuring out how to generate an income passively. Sound good?
Youpreneur.FM with Chris Ducker: Chris is not only an experienced CEO, virtual freedom pioneer, and saavy guy, he’s also hilarious. Listening to his podcast always makes me smile…. and think hard about what I’m doing to add value to my audience.
Build Your Tribe with Chalene Johnson: Chalene draws from her year of experience in various fields including fitness, media , e-commerce, and business coaching to share awesome advice that is honest, heartfelt, and entertaining.
Social Media Marketing Podcast with Michael Stelzner: This great podcast from Social Media Examiner focuses on a different platform each week bringing in experts to explain how best to use each one to promote your business or personal brand.
Cool Stuff:
Free stock photos that are NOT boring or ugly.
A unbelievably neat tool that helps you automate tasks and sync your apps.
Find cool new products every day.
Create gorgeous graphics easily by using Canva (and save money on graphic design).
the branding stylist 